How do you represent two closely related businesses without losing brand recognition? That was the big challenge with Pinnacle.
The owner runs both a bike tech and repair company as well as a wheel rental. Often both are represented at Ironman events and other triathlons but not always. Pinnacle needed the flexibly to accurately represent their offerings when on-site at races for their logo design.
Final outcome was one logo that encompasses all aspects of the company. Logos have been utilized in a variety of printed and designed collateral for on-site communication at Ironman Events.
