Eco-Products Kids Children’s Disposable Cup Design
The Direction – Create a line of single-use foodservice products for children.
Children’s Disposable Cup Design
This combo pack of placemat, drink cup, and plate should tie into the Eco-Product story while providing entertainment for a variety of children.
The Concept – Utilizing a variety of stock design cartoons, the Eco-Products Kids drink cup introduces several easily recognized ocean creates (whales, jellyfish, starfish) and creates an initial story line dialogue with the main character Wendell the Whale. His voice speaks to the impacts of waste in his home environment, the ocean. This all ties to the placemat where additional characters come into play.
Characters such as Wendell the Whale are utilized beyond foodservice cup and placemat and are implemented into marketing materials such as promotional product youtube videos, web, and catalog. The goal with the character was to balance educational and fun with recognizable animal that will engage children using the cup and placemat. In market studies an important aspect of placemat and cup design is encouraging engagement of children to distract them while waiting for food (and ideally avoiding a hunger driven meltdown while waiting).
Started in 1990 by a father-son team in a garage, Eco-Products has blossomed into the one stop shop for over 300 unique foodservice products. They continue to expand their renewable/compostable line as well as recycled plastic products line to ensure they can meet the needs of any consumer from mom-and-pop shops to stadiums and concession stands across the US.